Resume
I've spent more than 15 years writing for organizations whose subject matter is hard to explain — and whose audience needs to understand it anyway.
Core Capabilities
Content Creation and Copywriting — Blog posts, web copy, landing pages, email campaigns, case studies, white papers, UX copy, video scripts, sales enablement
Content Strategy and SEO — Editorial calendars, buyer journey mapping, keyword strategy, A/B testing, performance measurement
Brand Voice and Editorial Standards — Style guides, messaging frameworks, brand voice documentation, editorial governance
Complex-to-Clear Translation — Server-side technology, telecom, tax compliance, oncology research
Experience
Avalara · Web Writer and Editorial Board Member
Feb 2019 – June 2024 | Seattle, WA
Published 48+ articles translating tax compliance into something small business owners would actually read. Served on the editorial board, where I helped define the brand voice and content standards the rest of the company used.
Published 48+ educational articles that are still live and driving organic traffic in 2026
Built the content framework — led with the reader's question, not the regulation; adopted as company-wide standard
Served on editorial board, defining brand voice and content guidelines across all channels
Created comprehensive state-by-state tax guides that became authoritative resources for SMB audience
Partnered with strategists to align content with SEO priorities and demand gen campaigns
Fred Hutch Cancer Center · Contract Writer
Aug 2018 – Feb 2019 | Seattle, WA
Joined the team rewriting the entire site. Interviewed oncology researchers, program directors, and scientists, then turned what I learned into content for multiple audiences.
Developed content for 5 distinct audiences — patients, caregivers, doctors, researchers, donors — all reading about the same science
Content received positive feedback from patient focus groups for clarity and compassion
Collaborated with UX and design teams on information architecture for full-site redesign
Balanced technical accuracy with accessibility across regulated healthcare content
F5 Networks · Senior Copywriter and Content Producer
March 2016 – Aug 2018 | Seattle, WA
Learned server-side enterprise technology well enough to rewrite the company website. New leadership redesigned it and I rewrote the content again.
Led content strategy for two full site rewrites, translating technical features into business-value messaging
Created global demand generation toolkits — emails, landing pages, display ads for enterprise buyers
Served as PM on all content projects from kickoff through delivery
Wrote for C-suite and IT decision-makers; product pages, case studies, white papers, sales enablement
HackerAgency · Senior Copywriter
June 2012 – Feb 2016 | Seattle, WA
Agency life. Fast turnarounds, multiple clients, constant context-switching. This is where I learned to write clean copy under pressure and never missed a deadline.
Key clients: AT&T, Cricket Wireless, Microsoft, Netflix, Hyatt, BlueCross BlueShield, Carnival Cruise Lines
Pitch work for Audi and Volkswagen
Produced newsletters, banner programs, product launches, full websites, email campaigns
Used A/B testing and analytics to optimize campaign performance across clients
Industries
B2B SaaS and Enterprise Technology · Healthcare and Medical Research · Tax Compliance and FinTech · Retail and E-commerce · Hospitality · Nonprofit · Telecommunications
Tools & Platforms
Adobe EE and Various CMSs · Google Analytics · Figma · Asana · Jira · Basecamp · Workfront · Wrike · Slack · Microsoft Teams · Google Workspace · MailChimp · Surfer · Claude · Chat GPT · AI-assisted workflows
Content Formats
Blog posts and articles · Demand generation toolkits · Website copy and landing pages · Email campaigns and newsletters · Case studies and white papers · UX microcopy · Video scripts · Display ads · Sales enablement · Brand guidelines and voice documentation